OE21TM Management Analyst Certification

Our Certification of Managers and Leaders is more valuable to your organization than most other certifications - because we link our certification to implementation and results. 

Unit 1


Leadership & Strategy Excellence

Unit 2


Customer Excellence

Unit 6



Operational Effectiveness

How Typical Certification Programs Work

Figure 1 shows a typical Training and Certification Program for managers and senior leaders. Certification Associations or Educational Institutions most often follow this process. One of the more popular programs for managers was used to identify the steps, performers, and cost estimates shown in Figure 1. 

What CEOs and Training and Development Managers (TDM) should think carefully about is how the whole process is - or is not - going to end up with the desired end results. In most cases, the Goal of the CEO is to challenge the organization to improve Results, including financial, market, customer, operations, and workforce results. These results are what drives the profits and value of the organization to ALL of its stakeholders, including employees, customers, and the community.

As Figure 1 shows, the process involves multiple organizations and the process ends with managers receiving certifications. The question we have for CEOs and TDMs is does the process accomplish the Goal? 

If you look at this objectively, it appears that the real WIFM is aimed at the Manager who benefits from the organization who pays for all this and yet may or may not achieve the goal of the CEO.

In fact, the Manager's career and pay increases may be enhanced without much benefit to the organization. Still, this is the way the process is working. 

Figure 1 - Typical Manager Training and Certification Program

How Our Certification Program Compares

Figure 2 shows how our OE21 Management Analyst Certification program works and how it compares to Figure 1. Take a moment and compare the two figures. 

Figure 2 - OE21 Management Analyst Training and Certification Program

As Figure 2 shows, our OE21 Management Analyst Certification program is designed specifically to give the CEO, TDM, and the Manager/Leaders what they all want: the knowledge, standardized procedures, and decision support tools to make a really big improvement in overall Results.

The side benefits of our process are also notable: less cost and higher engagement of managers and leaders who learn-and-apply our highly efficient surveys and models to improve the entire organization and to increase the organization's value to ALL of its stakeholders, including employees, customers, owners/investors, and the community served. 

Sound Interesting?

You may ask how any business, nonprofit or government organization can award its own Certifications and what that means. Legally there is nothing to prevent this practice. In fact, the idea of "internal certifications" is about to explode - just like the new trend toward "internal consulting." 


Moreover, a company-issued Certification document (see Figure 3 below) with your company logo and CEO signature is a great idea because it does not encourage newly certified managers to walk out the door and seek other jobs after you invest in their training and certification.


Moreover, your Training Development Manager, HR Manager (or similar role) will be very happy to administer and sign your own Certifications with your own requirements. Do it your way. 

Please give this some thought as well. 

Next, take a look at our Pricing and Return on Investment you may be pleasantly surprised.

Figure 3 Certified Management Analyst - Organization Excellence

Figure 3 shows the highest level Certified Management Analyst. The Organization Excellence certification is awarded only to the managers and leaders who have earned all four the focus team certifications, listed here:

  • Certified Management Analyst - Leadership Excellence

  • Certified Management Analyst - Customer Excellence

  • Certified Management Analyst - Operations Excellence

  • Certified Management Analyst - Workforce Excellence

These four certifications are associated with the four focus teams (Leadership, Customer, Operations, and Workforce focus teams. All OE21 standards and tools are assigned to their unique teams, consistent with their normal job assignments. See the Training page to learn more about OE21 standards and their unique focus teams.

Next Step - Go to Pricing and ROI page

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